Author of Bestseller “The Hidden Balance Sheet” ✦ Group CEO of Sustainable Square Consultancy ✦ ESG AI Technology • Climate Change • Sustainable Finance
I am a Tunisian-born entrepreneur, author, and ESG practitioner who has spent over 20 years making sustainability commercially relevant for corporations across the Middle East and beyond.
As Group CEO and Founding Partner of Sustainable Square, I lead a team of advisors and technologists helping companies measure, manage, and disclose their ESG performance. I built the Squarely platform to make ESG data actionable, not just reportable.
My work sits at the intersection of sustainability strategy, capital markets, and technology. I have spoken at COP28 in Dubai and COP29 in Baku, served on advisory bodies including MEIRA and GPCA, and authored a book that bridges the gap between financial and non-financial reporting.
I am based in Dubai, UAE, a city I have called home since 2006 and a place I believe is at the forefront of the global sustainability transition.
Blending Financials and Non-Financials
A practical guide for executives, CFOs, and ESG leaders who want to understand how non-financial data drives financial outcomes. This book bridges the reporting gap and shows how sustainability factors translate into measurable business value.
Published in 2025, it reached Amazon bestseller status in India and has been distributed internationally. Whether you are a CFO rethinking your risk model or an ESG leader making the commercial case, this book is your framework.
Alongside advisory and thought leadership, I invest in and lead businesses that make sustainability measurable and meaningful for organisations across the Middle East and globally.
With People. By Tech. For Impact.
The leading ESG advisory and technology firm in the Middle East. Sustainable Square delivers ESG strategy, reporting, assurance, climate services, and capacity building to corporations, financial institutions, and government entities. Home of the Squarely ESG platform, an AI-enabled data management and reporting solution trusted by clients across the region.
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Redefining value at work.
AtWorthy is an investment and innovation vehicle focused on creating meaningful, high-impact business models at the intersection of technology, sustainability, and human capital. A bet on purposeful entrepreneurship with long-term value creation at its core.
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AI-Powered ESG Platform
Squarely is the technology platform Monaem built to make ESG data actionable, not just reportable. An AI-enabled solution for ESG data management, reporting, and disclosure, trusted by corporations and financial institutions across the Middle East. Now at version 2.0 with advanced automation, regulatory alignment, and an ESG-specific AI layer.
Visit Squarely →For over two decades, I have taken the stage at local, regional, and global events, delivering keynotes, moderating panels, and driving conversations that move the sustainability agenda from rhetoric to action. My speaking cuts through complexity and connects sustainability directly to financial performance, governance, and long-term resilience.
I am a guest lecturer at leading universities across the Middle East and internationally, teaching the next generation of business leaders how sustainability drives commercial performance. My sessions connect theory with practice, using case studies from over two decades of advisory work.
Tailored for MBA, Executive Education & Professional Development
Whether you are looking for an ESG advisory partner, a keynote speaker, or a thought leader to collaborate with, I would love to hear from you.
